Wellington Wines stay on track with adventure in partnership with Dryland Event Management

If endless lockdowns have increased your thirst for the outdoors, we have exciting news to quench that desire. Wellington Wines is proud to announce its partnership with Dryland Event Management and is looking forward to being the wine sponsor of their world-class 2022 sporting events.

There has been no better time to celebrate the spectacular South African landscape and its people’s insatiable love for nature. As a premium mountain bike and trail running events company, Dryland Event Management echoes the quintessential thread running through the heart of Wellington Wines, whose brand essence celebrates the soil that nurtures quality vines.

Well-being and socio-economic upliftment are very important to Wellington Wines and Dryland Event Management, especially after arguably the most trying two years for wine and adventure tourism. We believe that joining forces will build a more robust trajectory of reconnecting people and strengthening South Africa’s value proposition as an awe-inspiring adventure hub. With at least 13 events lined up, starting on 15 January 2022, Wellington Wines will reward all athletes at a refreshing finishing line.

Wellington Wines CEO Francois van Niekerk: “Our partnership with Dryland Event Management fits our brand and marketing strategy perfectly. We are excited for this excellent opportunity, joining forces with an internationally recognized company who excels in what they do.”

Timing is everything, and the partnership highlights the launch of Wellington Wines’ new innovative Chenin Blanc-derived sparkling wine apéritif called HARI. Aimed at the adventurous consumer, the name HARI is a whimsical play on “Kalahari” – introduced by the character of a young Oryx dwelling in this arid space in search of something to quench his thirst. Fruit-laden as expected from Chenin Blanc, this tangy cider-inspired apéritif is low in alcohol and bursts with lemon-freshness – the perfect reward after a demanding race!

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